Magis
Video Game
The Concept/Goal:
(Student Work)
The concept for Magis is a highly anticipated custom car shop video game that goes beyond traditional gameplay to offer an immersive experience where players can restore vintage muscle cars, hotrods, and trucks. Magis aims to pay tribute to the craftsmanship and passion of car enthusiasts while introducing a fresh and innovative approach to virtual car shops. The game’s focus on interactivity, creativity, and attention to detail ensures it appeals to both car lovers and gaming fans. The project requires the development of a full Brand Identity, including core brand design elements such as the Magis Brand Standards Guide, a versatile Logo System, Merchandise Design, and the creation of a distinctive Collector’s Edition Package. These deliverables will work together to establish a compelling storytelling experience and cohesive identity for the Magis brand.
Service:
Brand Identity
Development
Merchandise
Marketing
Programs:
Photoshop
Illustrator
After Effects
Indesign
Imagine holding not just a die-cast model car but also a USB that includes an immersive car video game. This is the concept behind the collector’s edition packing idea of a car racing game, which combines an appealing of a physical model with the digital excitement of a gaming adventure. When one plugs in the USB attached to the die-cast model car, they become part of the world created by a custom car shop video game.
The corporate stationery provided for the game Magis reflects a cohesive and well-thought-out branding strategy, enhancing the overall brand identity and professionalism. Each item in the stationery set contributes to a consistent visual theme that aligns with the game's concept of vintage car customization. By maintaining consistency in design elements and branding across all stationery items, Magis has created a strong and memorable brand presence that will resonate with its audience.
The Problem:
The problem in creating the Brand Identity and Art Direction for Magis is how to develop a unique and cohesive visual identity that effectively communicates the game’s immersive experience and appeals to both car enthusiasts and gamers. The challenge is to create a brand that reflects the craftsmanship, creativity, and excitement of restoring vintage muscle cars, hotrods, and trucks, while also distinguishing Magis from other automotive games in the market. The brand identity needs to be strong and versatile, ensuring consistency across various platforms, from in-game graphics to merchandise and collector's edition packaging. The Art Direction must strike a balance between authenticity and innovation, making the game visually engaging and attractive to a broad audience.
The Solution:
The solution to creating a cohesive Brand Identity for Magis was to blend modern precision with iconic retro styling to reflect the essence of the game. The use of stunning photos captured the excitement and authenticity of restoring vintage cars. The Logo System embodies this balance presenting a sleek yet bold design that resonates with both automotive enthusiasts and gamers. The Merchandise Design further reinforces the brand identity, incorporating playful elements and a sense of creativity, making the products attractive and collectible. By designing a unique Collector’s Edition Package, it adds an exclusive touch that appeals to fans and collectors alike, making Magis not just a game but an experience. This focused and friendly brand identity successfully ties together all visual components, from logos to merchandise, creating a unified and engaging presence that stands out in the gaming market.
Brand Identity
The Magis Brand Identity is a cohesive system that establishes a distinctive and unified look across all elements of the game’s branding. Each component works together to reflect the personality of the game and its focus on vintage car restoration and customization.
Merchandise
& Collector's
Edition
The merchandise collection for Magis, the custom car shop game, offers a diverse array of products that cater to fans' passion for classic cars and customization.
The PlayStation controller and game console custom design elements elevate them from a standard accessory to a must-have item for Magis enthusiasts. The inclusion of the game's logo and themed graphics not only make the controller visually appealing but also immerse players deeper into the world of Magis as they play. This customization option adds a personal touch to the gaming experience, enhancing the overall enjoyment of the game.
The hoodie offer bold designs that prominently display the Magis logo alongside a vintage classic muscle car imagery. The use of vibrant colors, such as red and orange, adds a dynamic flair to the apparel, making them standout pieces that are sure to be noticed. These items not only serve as stylish additions to fans’ wardrobes but also act as wearable statements of their love for vintage cars and gaming.
Imagine holding not just a die-cast model car but also a USB that includes an immersive car video game. This is the concept behind the collector’s edition packing idea of a car racing game, which combines an appealing of a physical model with the digital excitement of a gaming adventure. When one plugs in the USB attached to the die-cast model car, they become part of the world created by a custom car shop video game.
The game banner acts as a visual representation of the game, showcasing its logo, key visuals, and themes. This eye-catching and engaging banners will draw players in to the compelling visuals and messaging along with building anticipation and generate buzz among players.
